Content MarketingMarketing InfographicsSearch MarketingSocial Media & Influencer Marketing

Why Infographics are an Absolute Must in Content Marketing

Last year was an banner year for our agency’s infographic program. I don’t think there’s a week going by that we don’t have a handful in production for our clients. Every time we see a lull in our client’s performance, we begin researching topics for their next infographic. (Contact us for a quote!)

Many times we combine those strategies with whitepapers, interactive microsites and other promotional campaigns – but there’s no doubt that leveraging and promoting infographics has become paramount to our clients’ success. This infographic from Digital Marketing Philippines is a great summary of what makes them work so well.

Infographics are an innovative method to convert an ordinary text information (that is not to say that text contents are boring or not useful) in a presentable and more visually appealing way. If you want to improve your content marketing results, the following based on this previously published content will show you 10 data-backed reasons why you need to use and integrate Infographics to your current content marketing campaign:

Reasons to Use Infographics

Douglas Karr

Douglas Karr is the founder of the Martech Zone and a recognized expert on digital transformation. Douglas has helped start several successful MarTech startups, has assisted in the due diligence of over $5 bil in Martech acquisitions and investments, and continues to launch his own platforms and services. He's a co-founder of Highbridge, a digital transformation consulting firm. Douglas is also a published author of a Dummie's guide and a business leadership book.

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