How Advocates Drive More Instagram Activity than Influencers

Instagram Influence

By 2019, spending on #Instagram Influencers is expected to reach $2.3 billion That’s an incredible amount, but points directly to the power of a visual program that’s widely adopted in influencing purchase decisions. In fact, a whopping 72% of Instagram users report to making a purchase decision based on images shared on the platform

Instagram side note… you can follow me @dknewmedia! Be prepared to see a ton of photos of my dog Gambino and my ongoing Bourbon fascination. And if you’re a bourbon promoter… I mean Martech company, looking for an influencer… well…

Want to take advantage of this decade’s fastest growing social media platform? You’re not alone, 71% of marketers are looking to level up their Instagram marketing. And they’re spending crazy money on advertising and influencer marketing. Ksenia Emelyanova, Marketing manager at X‑Cart

The folks at X-Cart, the leading open source ecommerce platform, put together this comprehensive infographic on just how Instagram is impacting commerce. Perhaps my favorite part of this research is that they found advocates more likely to influence purchase decisions than influencers – something I’ve been preaching for quite some time!

Instagram’s Segments Utilizing Influencer Marketing

  • 91% of top luxury brands utilize influencer marketing
  • 84% of top activewear brands utilize influencer marketing
  • 83% of top beauty brands utilize influencer marketing
  • 82% of top hospitality brands utilize influencer marketing
  • 82% of top retail brands utilize influencer marketing
  • 76% of top automotive brands utilize influencer marketing
  • 61% of top consumer electronics brands utilize influencer marketing
  • 45% of top food and beverage brands utilize influencer marketing
  • 38% of top personal care brands utilize influencer marketing
  • 16% of top home care brands utilize influencer marketing

Be sure to check out the entire infographic, most noticeably the advice on advocates versus influencers. Given the significant savings in working with advocates as well as the fact that they’re typically highly relevant to the offering, your return on investment could be significantly higher!

Instagram Influencers and Advocates

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