Almost all marketers (93%) turn to Facebook as their primary social network. As Facebook continues to get saturated with marketers, the company is forced to decrease organic reach. For brands, Facebook is a pay to play social media platform.
Instagram's rapid growth is capturing the attention of some of the top eCommerce brands. Users interact with brands more on Instagram than Facebook, and only 36% of marketers use Instagram, creating a gap that smart brands are using to gain traction.
The infographic, Why Brands Should Embrace Instagram Instead of Facebook from selfstartr suggests that Facebook has plateaued and Instagram has more potential for branding for eCommerce sites.
Let's make it clear: Facebook is the king of social media. But when you consider that most users are there to interact with friends, and you have to pay to reach your followers, Instagram seems more viable. Organic marketing reach is unrestricted on Instagram. If you can attract followers, you can reach and engage them.
Instagram users are not just teenagers mindlessly clicking away; these people are spending money. The Average Order Value is $10 higher on Instagram than Facebook. Looking at the big picture, sales from Facebook dwarfs Instagram, but marketers have been optimizing Facebook for years.
- Organic Marketing Reach – 63% decrease on Facebook (FB) vs 115% increase on Instagram (IG)
- Brand Engagement – 32% of FB users interact with brands vs 68% of IG users
- Post Engagement – Instagram has 58X more engagement per follower than FB
- Usage – 93% of marketers use FB vs 36% IG
- Average Order Value – $55 FB vs $65 IG
Check out this article for tips on using Instagram.