At Social Media Marketing World this year, return on investment was a common thread throughout many of the sessions and discussions at the conference. LeadSift is a platform that enables social selling by listening and delivering potential leads to companies. In this example, LeadSift gathered insights from more than 3.7 million tweets and a series of research studies to show the potential of social selling within the insurance industry.
One of the most powerful aspects of social media is the series of trends and patterns that are created from big data. Every engagement, every tweets and every interaction is combining to create what we refer to as big data. Through careful analysis, LeadSift has uncovered trends in the data that insurance companies can leverage to be more effective and efficient in their marketing and sales efforts.