Commercial Fail: Intel’s Star Employee… an Actor

Screen Shot 2012 11 22 at 1.03.47 PM

When I first saw the new Intel advertisement, I was floored… for 20 years the only thing I knew about Intel was the logo, the sound, and the Blue Man Group. Click thru if you don’t see the Intel Star Commercial:

Finally! A major technology company not hiding behind a marketing logo, slogan or gimmicky campaign. But alas, it’s not the case – Intel’s fantastic new commercial was filmed with an actor replacing the actual employee – Ajay Bhatt.

What an opportunity lost! It’s a fantastic campaign and incredible commercial… but without the actual employee in starring in it, it simply doesn’t ‘ring’ true. Nice job on the stereotypical mustached Indian, too. The photo on Ajay Bhatt’s bio doesn’t have one. Ding, ding, duh ding!


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      I’m surprised that a commercial that is spotlighting your employees… with a REAL employee’s name and actual accomplishments… is using an actor. How cool would it have been to have the real Ajay Bhatt in the commercial, along with some great T-shirts of him as well!

      Thanks for commenting Dan, Jim!

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    I am with you Doug, in an age of authenticity, Intel should have chosen to be authentic. Love the concept, that smart people, can be rock stars based on their accomplishments, not their looks.

    But the message doesn’t ring true. They value AJay, but don’t want him on camera, hiring a polished, but empty headed actor to play him.

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    It’s great fun watching the ad but yeah I agree that real persons should have been featured…..however since its difficult to act, every one can not suit the role and demand of a ad film….

    No issues….

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