Marketing Infographics, Mobile and Tablet Marketing,

iPhone versus Android Social App Usage

The people over Onavo put together this great infographic on mobile social application usage by mobile platform. A couple of the more interesting takeaways:

  • iPhone owners use Facebook much more than Android users.  90% vs. 63% respectively.
  • iPhone owners use mobile social apps much more than Android users.
  • Facebook is the big winner in mobile social apps. Accounting for 10% of all mobile traffic on the iPhone and 5% of all mobile traffic on the Android systems.

Social app usage - iPhone vs. Android Infographic

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