chacha iphone app

Mobile and Tablet Marketing

ChaCha + iPhone: Alerts, Geography, Answers, Sharing

Douglas Karr Monday, April 25, 2011

0 1 minute read

chacha geographic search I just downloaded and got to play with ChaCha’s updated iPhone Application. I’m impressed… the usability is simple and the features are robust. The original ChaCha iPhone app used to just push answers from the database through the iPhone app back to the user. This application is quite the step up – and has a few surprises.

As with the ChaCha site, any unanswered questions are pushed to the guide pool for a live response.
ChaCha has always stored geography with its questions but never leveraged that data. With a database pushing millions of responses a day, that’s quite a goldmine of information. As Scott states in his video regarding the app – it’s pretty addictive to see what questions others are asking around you.
You can now add alerts! Got a topic of interest? Get the results pushed to you. I’m sure my daughter will have Justin Bieber Questions set in no time.
Sharing a question is now possible via email, SMS and Facebook!
Related questions are easy to browse!

It’s great to see Scott’s team break out in the lead with some innovative ideas – and really packed neatly into a concise application. Given the Google Panda debacle, this step increases engagement with ChaCha’s ravenous fans. From a marketing standpoint, I like that it both encourages more browsing (with the Near Me feature) as well as builds in a nurturing feature to get users to return (with the Alerts).

Congratulations ChaCha team! Find and download the new ChaCha iPhone app on your iPhone. I hope there’s an iPad version coming – this is just too cool!

Douglas Karr Monday, April 25, 2011

0 1 minute read

Douglas Karr

Douglas Karr is the founder of the Martech Zone and a recognized expert on digital transformation. Douglas has helped start several successful MarTech startups, has assisted in the due diligence of over $5 bil in Martech acquisitions and investments, and continues to launch his own platforms and services. He's a co-founder of Highbridge, a digital transformation consulting firm. Douglas is also a published author of a Dummie's guide and a business leadership book.

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It all started as a book club.

Yes, I’m serious. I started my work on the web more than two decades ago. My first site was Helping Hand, which curated the best sites from around the web to help people with their computers and navigate resources on the Internet. Years later, I sold the domain to a company that helped folks quit smoking, one of my first big contracts.

I began blogging on Blogger and waxed poetic about everything from politics to Internet tools. I was all over the place and mostly wrote for myself – without much of an audience. I belonged to a Marketing Book club in Indianapolis that quickly grew out of control. Over time, I discovered that more and more of the group were coming to me for technology advice. The combination of my technology background and my business and marketing acumen was in high demand as the Internet rapidly changed the industry.

After reading Naked Conversations, I was motivated to better brand and control the content on the site. I also wanted more control over the look and feel of my blog, so I moved to my domain in 2006 and built my first WordPress site. Since I was focused on marketing technology, I didn’t want the domain with my name to get in the way, so I moved the site (painfully) to its new domain in 2008 where it’s grown ever since.

The Martech Zone is owned and operated by DK New Media, LLC, a company I started in 2009. After working with virtually every major online marketing department in my tenure at ExactTarget and launching Compendium, I knew there was a great demand for my expertise and guidance within such a complex industry.

DK New Media is my company overseeing my publications, podcasts, workshops, webinars, and speaking gigs. Highbridge is my agency with two other partners that help companies maximize their investment in sales, marketing, and related products. We offer integration, migration, training, strategic consulting, and custom development.

Thank you so much for your support over the years!

Douglas Karr
CEO, DK New Media
VP, Highbridge