Iterable is a growth marketing platform that enables brands to create, execute and optimize cross-channel campaigns. Leading brands, like Zillow, SeatGeek, and Box, choose Iterable to power customer engagement throughout the entire lifecycle with content recommendations and unparalleled data flexibility.
Iterable Cross-Channel Customer Engagement
World-class customer experiences start with the five key components of growth marketing success: audience identification, flexible data integration, lifecycle campaign composition, behavior-based personalization and performance optimization.
Iterable Audience Segmentation
Understand every customer’s unique characteristics and preferences by storing hundreds of demographic and custom event data fields for each user profile. Dynamically segment your subscribers for highly targeted campaigns, then create lookalike audiences and retarget users on social media.
Iterable Data Integration
Leverage all your subscribers’ demographic, behavioral and event data—both internal and from third parties—in real time to trigger personalized messaging and campaigns.
Iterable’s flexible data model, modern APIs and universal webhooks retrieve information from any source at virtually unlimited scale.
Iterable Lifecycle Campaign Composition
Design sophisticated marketing campaigns, and trigger relevant messaging across email, mobile push, SMS, in-app, web push, direct mail, social retargeting and more.
Iterable’s drag-and-drop Workflow Studio allows you to add filters, schedule delays, automate triggers and activate messaging in a single platform
Iterable Behavior-Based Personalization
Facilitate interactive conversations with each individual customer by creating highly targeted messaging that is unique to them, in that moment, wherever they are.
Build personalized, dynamic content with Iterable’s easy-to-use template builder, advanced handlebars logic, data feeds, and standardized snippets.
Iterable Catalog Content Individualization
Catalog is a metadata-driven individualization engine. With Iterable Catalog, marketers are able to create deeply personalized messaging experiences derived from first-party customer data—everything from personal profile details to inferential behavioral preferences. Catalog activates the full breadth of data contained in the marketing stack, making it possible for marketers to easily create dynamic marketing experiences applicable across customer database-wide scale.
Prior to using Catalog, our app was limited to providing a generic top 5 list of campgrounds in each state as recommendations. We had no ability to dynamically recommend campgrounds to users based on their profiles. After our implementation of Catalog, our entire marketing strategy changed to playing individual campground matchmaker with our users—bridging the gap between the camper and the campground. We were able to segment in ways never seen before. We not only were able to increase our ability to recommend campgrounds, but also provide more personalized campgrounds for each user.
Anthony Easton, Head of Audience Development at The Dyrt
Iterable Performance Optimization
Iterable Insights is designed to help you visualize your campaigns, track your performance, and iterate quickly. Choose from several different chart types, provide a running list of campaigns and maximize your campaign success with custom reports and dashboards.
Experiments improve critical campaign metrics through robust A/B testing and multivariate tests that auto-select the winning content to boost opens, clicks and conversions.