Artificial IntelligenceSales and Marketing Training

It’s Not The Effort That Amazes People

As with much technology, developing artificial intelligence (AI) is far more advanced and intricate than end-users realize. It’s not just utilizing a ton of computing power to target historical data to make predictions. It’s testing and iterating through multiple models. The ability to identify outlying data and either ignore it or focus on it, and the ability to scale these solutions across a database of hundreds of millions or billions of records require a deep understanding of math, technology, and modern methodologies for deployment.

While our clients see a simple numeric representation of a prediction in a data table, the effort required to provide these predictive customer insights is monumental. In today’s fast-paced, technology-driven world, technologists are often undervalued and underappreciated. Despite their crucial role in developing and implementing the systems and solutions that keep businesses running smoothly, their efforts are often overlooked or taken for granted.

The truth is that creating intelligent solutions requires a great deal of talent, research, training, and process. Technologists spend years honing their skills, staying up-to-date with the latest advancements, and perfecting their craft. And the pace is accelerating. Our staff must be able to understand complex systems, identify potential issues, and develop innovative solutions that meet the unique needs of our clients.

Companies and even leaders within our organization are often underwhelmed by the final product’s results. A number in a table? They can’t fully grasp the effort and expertise that went into creating the solution and instead focus solely on the result. This can be frustrating for technologists, who pour their hearts and souls into their work only to have it dismissed or undervalued.

The reality is that the impact of a technological solution is not always immediately apparent. It may take time for the benefits to be fully realized, and even then, the role of the technologist in creating that impact may be overlooked. This is why it is so important for technologists to communicate the value and effort involved in developing their solutions.

Tips For Value Realization

Here are some tips for technologists to help communicate the value of their work:

  1. Clearly articulate the problem the solution addresses and how it benefits the organization.
  2. Highlight the unique skills and expertise required to develop the solution.
  3. Provide regular updates on the project’s progress, including any challenges or obstacles that were overcome.
  4. Demonstrate the solution’s impact through data and metrics, such as increased efficiency, cost savings, or improved customer satisfaction.
  5. Celebrate successes and acknowledge the contributions of the entire team.

By taking these steps, technologists can help ensure that their efforts are recognized and appreciated. They can also help educate others within the organization about the value of technology and the important role that technologists play in driving business success.

Technologists are the unsung heroes of the digital age. Their talent, training, and dedication are essential to the success of businesses across all industries. By communicating the value and effort involved in their work, technologists can help ensure that their contributions are recognized and appreciated, and that they receive the support and resources they need to continue driving innovation and progress.

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Douglas Karr

Douglas Karr is CMO of OpenINSIGHTS and the founder of the Martech Zone. Douglas has helped dozens of successful MarTech startups, has assisted in the due diligence of over $5 bil in Martech acquisitions and investments, and continues to assist companies in implementing and automating their sales and marketing strategies. Douglas is an internationally recognized digital transformation and MarTech expert and speaker. Douglas is also a published author of a Dummie's guide and a business leadership book.
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