If you've not heard of micro-blogging, you can visit my site and look on my sidebar where it states, “Doug on Jaiku”. Micro-blogging is simply posting a short statement of interest and/or your location. The two key players in the market appear to be Twitter and Jaiku. There are subtle differences in the two services, but I'm a fan of Jaiku because of its integration capabilities. I recently put this to the task with my WordPress Plugin for Jaiku which has just passed 500 downloads this morning!
Marketing on Jaiku:
What has really surprised me about Twitter, and especially, Jaiku adoption is that Marketers haven't caught on yet. It's honestly kind of dumb if you ask me, if I was a retailer, I would absolutely be using this technology. Woot has been an incredibly successful site, offering a single deal per day. Jungle Crazy is another site that seems to have legs, providing a RSS that you can subscribe to and get the best deals. Rumor has it that Delta Airlines is testing out Twitter, but in viewing their page – the results look pretty useless.
If I were an airline, I'd be automating the posting of specials to individual, location-related, Jaiku Feeds. Imagine Indianapolis-UA.jaiku.com where I could subscribe and see the latest specials popping up in my feed reader. Or perhaps junglecrazy.jaiku.com or even woot.jaiku.com. Where's dell.jaiku.com or sony.jaiku.com? Hello? What the heck are you Marketers doing out there? This is a golden opportunity to adopt a new strategy and you're all sleeping at the wheel!
Some additional uses outside Marketing:
- Monitoring – Imagine you're a Hosting provider and you want to send out information posts on system outages or maintenance. Why not have a jumpline.jaiku.com or dreamhost.jaiku.com where Dreamhost or Jumpline hosting feeds its latest system status? The fantastic part of this is that Jaiku is hosted elsewhere… so the status can always get out there.
- 911 on Jaiku
- Homeland Security Threat Level on Jaiku
- Stock news on Jaiku
- Tornado Alerts on Jaiku
Where are all you people? Wake up! Do you have some other ideas?