Analytics & TestingCRM and Data Platforms

Jornaya Activate: In-Market Monitoring and Behavioral Insights for Major-Life Purchases

Jornaya is a data-as-a-service company with a view of more than 350 million consumer purchase journeys every month working in markets where customers invest significant time researching, analyzing, and comparing options on major-life purchases (MLP). 

Jornaya Activate provides the only in-market monitoring and behavioral insights platform for major-life purchase marketers in automotive, education, insurance, and mortgage.

Marketers can now receive the earliest indicators of buyer intent, by knowing when their customers and prospects are in-market for a product or service they offer or if they’re on a parallel buying journey.

jornaya activate executive summary view

Jornaya Activate enables marketers to optimize campaign strategy, improve engagement, and deliver a better customer experience across their retention, acquisition, and cross-sell marketing programs. By identifying early behavioral intent signals, marketers have smarter and safer interactions that increase acquisition, cross-sell, and retention rates.

journaya insights

How Jornaya Activate Works

Jornaya has proprietary partnerships and technology covering thousands of comparison shopping websites and behavioral data sources. The Activate solution derives and delivers safe, compliant daily data and insights on US-based consumers’ in-market behavior.

Activate data integrates easily into existing martech stacks via Jornaya’s Integrations Hub. This allows marketers to automate daily access to Jornaya’s data directly within their CRM, CDP, ESP, dialer, or any marketing execution platform desired. Activate integrates with over 100 CRM and marketing platforms including Salesforce, Eloqua, Marketo, HubSpot, and Velocify. 

How Activate Leads to Success

Jornaya Activate helps marketers understand where their customers and prospects are in their buying journeys so they can align the most relevant outreach and provide a great customer experience. Jornaya’s Customer Success and Support Teams are with the client every step of the way. From onboarding integrations to consulting on best practices and strategy, Jornaya is there to help drive ongoing success.

Read More About Jornaya Activate

How Jornaya Protects Consumer Privacy

Consumer privacy is paramount at Jornaya. Activate compiles anonymous behaviors, derives insights, and delivers them in simple but powerful data packages. Jornaya’s Activate solution never involves any consumer information. No personally identifiable information (PII) is present, stored, or shared. Jornaya processes only nonidentifiable records.

Douglas Karr

Douglas Karr is the founder of the Martech Zone and CEO of DK New Media. Douglas has helped dozens of successful MarTech startups, has assisted in the due diligence of over $5 bil in Martech acquisitions and investments, and continues to assist companies in implementing and automating their sales and marketing strategies. Douglas is an internationally recognized digital transformation and MarTech expert and speaker. Douglas is also a published author of a Dummie's guide and a business leadership book.

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