There's no understating the impact of Amazon on the retail and ecommerce. Not to mention the devastation that occurred in the retail industry due to the pandemic and the subsequent decision to lockdown the vast majority of small retailers.
Today, more than 60 percent of consumers start their online shopping searches on Amazon. Amazon's revenue from its marketplace sellers increased by more than 50 percent in 2020 compared to the previous year.
I'm unabashedly an Amazon Prime shopper and enjoy the convenience of getting just about anything delivered to my home. I even have Amazon Key where the driver leaves the packages safely in my garage. I've never enjoyed shopping and so the delivery of my goods to my home is fantastic.
If you're selling products nowadays, even in your own online store, selling on Amazon is pretty much a necessity. There is a downside, of course. Your products are going to be displayed adjacent to your competitors. Your competitors may be less expensive or have better deals. And… you lose control of the shopping experience by deferring to Amazon.
It's honestly damned if you do, damned if you don't. As businesses, we all have to make some sacrifices to meet potential buyers for our products and services. There's no doubt that you can grow your business significantly on Amazon and scale your business easily.
Start Selling On Amazon
As with any massive marketplace, your greatest challenge is how to identify the opportunities to optimize and advertise your product to take advantage of consumer search patterns and not go broke competing on Amazon Advertising. JungleScout is a platform built to make your selling journey easier. The platform enables Amazon sellers to:
- Research and find high-demand products to sell.
- Build your profitability selling on Amazon.
- Provide you with all the training and support you need along the way.
JungleScout was built by sellers for sellers. They offer exclusive tutorials, step-by-step guides, onboarding sessions, weekly training, mastermind groups, and more!
With JungleScout‘s Opportunity Finder, you can uncover high-demand, low-competition keywords to find products with maximum profit potential on Amazon. Their platform will help you identify trends and filter opportunities using AI-driven insights so you can confidently craft your product strategy.
JungleScout‘s Product Tracker helps you save and monitor product ideas so you never lose out on an opportunity. Track a product or group of products to evaluate sales over time and spot trends, unexpected spikes, and seasonality.
You can evaluate product potential and narrow your search with the most comprehensive product research filters, as well as a profit calculator to help you compare price, revenue, and FBA fees for each product opportunity.
Never miss the opportunity to earn a review. Jungle Scout’s Review Automation feature completely automates the entire Seller Central review request process so you can invest time back into your business. Ensure every eligible order receives a review request, track the request status, and even see how many hours you’ve saved.
Advertising On Amazon
Amazon Advertising formerly known as Amazon Marketing Services (AMS), is the umbrella term used to describe all of Amazon’s advertising solutions. It can be broken down into two categories:
- On-Amazon Ads – Self-Service Amazon PPC (Pay-per-click ads)
- On and Off-Amazon Ads – Managed-Service Amazon DSP (CPM, or cost per thousand impressions, ads)
As a seller, big or small, it’s important to fully understand the various advertising tools Amazon has to offer—especially as the competition continues to grow. The complete offerings are listed here in this amazing advertising guide for sellers from JungleScout.
Fulfillment By Amazon (FBA)
While Amazon does offer the means to fulfill your products yourself, you can also take advantage of Amazon's fulfillment program, FBA, so that you can focus on the product, the packaging experience, and your marketing efforts. For businesses that have invested heavily in simply getting a product made or manufactured, FBA is a fantastic option since you can ship directly to Amazon and they take care of the rest.
Amazon has one of the most advanced fulfillment networks in the world. FBA enables your business to store your products in Amazon fulfillment centers, and then Amazon packs, ships, and provides customer service for your products.
- Set up FBA – Create your Amazon selling account, and login to Seller Central to set up FBA.
- Create your product listings – Once you add your products to the Amazon catalog, specify FBA inventory.
- Prepare your products – Prepare your products for safe and secure transportation to a fulfillment center, according to Amazon packing guidelines and shipping and routing requirements.
- Ship your products to Amazon – Create your shipping plan, print Amazon shipment ID labels, and send your shipments to Amazon fulfillment centers. Learn more about sending inventory to Amazon.