Visitors: Down 33%
Pageviews: Down 18%
RSS Subscriptions: Up 5%
Adsense: Down 70%
Technorati Rank: Down 4%.
These are some of my statistics for the last two weeks on my blog! For my regular visitors, you’ll notice I’ve not been blogging consistently – one of those cardinal rules that you should never break. Blogging is all about momentum. Once you lose momentum, there’s no immediate means to snap back.
I’ve noticed some bloggers do a fantastic job of filling dead space by:
- Recapping the most popular blog posts.
- Having Guest bloggers.
- Pulling in multimedia (video or sound) clips that are on topic and available via YouTube and other channels.
The only tactic I’ve been taking is to continue posting Del.icio.us links. I basically stopped writing, thinking about writing and stopped participating in other blog conversations. One of the reasons I didn’t put alternate methods in to retain readers was that I did want to see what would happen.
Having an RSS feed appears to be the one publishing method that can retain (and even boost) subscribers. I’m not positive, but I’d be willing to bet that it was visitors that came here by search engine, noticed how many subscribers I have, and thought it worthy of participating. The daily links from Del.icio.us are at least providing some value to these new subscribers.
If you’re a new subscriber, expect more from me! I’m right in the middle of an employment change and delivering a mapping application to a client. Truth be told, I’m also having a beer or two each evening this week with my fellow employees from my current employer. They are a rapidly growing Inc 500 company and I don’t want employees to think I’m leaving the company for some negative reason… I’m simply moving to a new challenge and fantastic opportunity.
Monday will be my first day with my new employer and I’m looking forward to it. By the end of next week, things should calm down and I’ll be back in action. With this job, I’ll have exposure to outsourced development firms, a new online industry (restaurant marketing and patronage), new technology (Point of Sale integration) and e-commerce. Be prepared for some great content as I dive in!
Martech Zone resurrection is coming!