Marketing Books

Kiss Theory Good Bye: The Five Crippling Habits of Companies

Yesterday, I completed reading Starfish and the Spider: The Unstoppable Power of Leaderless Organizations. If I were to rank it, it may be a 3 or 4 out of 10. It’s a quick read and the message behind it is both timely and incredibly important. In all honesty, though, it could have been published as a white paper and had the same impact. That’s no offense to the authors… it’s just that the book is one of discovery and affirmation. It’s not a book of action.

Bob Prosen’s book, Kiss Theory Good Bye is quite the opposite. As soon as I picked this book up, I felt as though I stepped off an escalator and onto a rocket ship. I’m only through the introduction and there’s already valuable information. Here’s a teaser – the five crippling habits that get companies and organizations nowhere fast:

  1. Absence of clear directions
  2. Lack of accountability
  3. Rationalizing inferior performance
  4. Planning in lieu of action
  5. Aversion to risk and change

Ummm… ouch! Bob just summed up my growing frustration with my job. I work for a fantastic, successful employer that is growing like crazy. The more employees and promotions, the slower we seem to get, though. Bob doesn’t know a thing about our company but he absolutely nailed it! These are precisely the things that are slowing us down that we must change immediately.

I passed on a couple of copies of this book to some folks in the organization. I hope they have made it through the introduction as well! I can’t wait to dig into the rest of this book. The book doesn’t focus on these crippling habits, it focuses on what’s needed to change the organization and get it moving in the right direction!

I’m sure I’ll be sharing much more from this book with you in the next few weeks. Pick up a copy of Kiss Theory Good Bye by Bob Prosen so that we can discuss it together.

Douglas Karr

Douglas Karr is the founder of the Martech Zone and CEO of DK New Media. Douglas has helped dozens of successful MarTech startups, has assisted in the due diligence of over $5 bil in Martech acquisitions and investments, and continues to assist companies in implementing and automating their sales and marketing strategies. Douglas is an internationally recognized digital transformation and MarTech expert and speaker. Douglas is also a published author of a Dummie's guide and a business leadership book.

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