Analytics & TestingSocial Media & Influencer Marketing

Klout Scores Reinvented… and I Like It!

I had heard about Klout a while ago but didn’t pay much attention until I met some of the Klout team in Las Vegas. I tested it out and found that some of the scores were lacking. For instance, many of us had multiple pages, multiple accounts, and a history online that spanned a decade… but Klout wasn’t impacted by all of that.

The last time Klout updated it’s score, they lost me altogether. The score was directly influenced by recent activity… even more than it had been previously. My score’s downward spiral wasn’t teaching me anything about interacting socially. So I stopped watching.

Klout just finished a major update of the score and I’ve been playing with it since they launched it. I’ve looked up influencers, been monitoring my network, and been using the Klout mobile app on a daily basis (it’s a bit addictive… get it). One cool feature of the mobile app is that you can have it display your score as the alert number on the app itself. You don’t even have to open the app to see your score anymore!

One of my favorite features is what happens when I click on another profile. The dynamic page actually produces a nice graphic showing where I should be connecting with the influencer, on what topics, and seeing which influencers we have in common. This is fantastic for any marketer…. the ability to search by topic or influencer, and understand where and how to connect to that influencer is a huge benefit to expanding your reach.
klout influencers topics

I would still love to see Klout provide some tips in their grid of Klout styles. While I appreciate being named a Thought Leader, I’d love to see some tips or best practices to help me become more balanced in my approach in utilizing social networks… perhaps a little more sharing and participation. I don’t want to hack my Klout score, but I would like to see if I can adjust my behaviors and have Klout tell me whether or not it’s working.

Here’s Klout’s video on the new score… and a preview of Klout Moments which is launching soon:

The Klout Score currently incorporates more than 400 signals from seven different networks and is processed daily to update your Score.

  • Facebook:
    • Mentions: A mention of your name in a post indicates an effort to engage with you directly.
    • Likes: The simplest action that shows engagement with the content you create.
    • Comments: As a reaction to content you share, comments also reflect direct engagement by your network.
    • Subscribers: Subscriber count is a more persistent measure of influence that grows over time.
    • Wall Posts: Posts to your wall indicate both influence and engagement.
    • Friends: Friend count measures the reach of your network but is less important than how your network engages with your content.
  • Twitter
    • Retweets: Retweets increase your influence by exposing your content to extended follower networks.
    • Mentions: People seeking your attention by mentioning you is a strong signal of influence. We also take into account the differences in types of mentions, including “via” and “cc”.
    • List Memberships: Being included on lists curated by other users demonstrates your areas of influence.
    • Followers: Follower count is one factor in your Score, but we heavily favor engagement over size of audience.
    • Replies: Replies show that you are consistently engaging your network with quality content.
  • Google+
    • Comments: As a reaction to content you share, comments also reflect direct engagement by your network.
    • +1’s: The simplest action that shows engagement with the content you create.
    • Reshares: Reshares increase your influence by exposing your content to extended networks on Google+.
  • LinkedIn
    • Title: Your reported title on LinkedIn is a signal of your real-world influence and is persistent.
    • Connections: Your connection graph helps validate your real-world influence.
    • Recommenders: The recommenders in your network add additional signals to the contribution LinkedIn makes to your Score.
    • Comments: As a reaction to content you share, comments also reflect direct engagement by your network.
  • foursquare
    • Tips Done: The number of suggestions you’ve left that have been completed indicate your ability to influence others on foursquare.
  • Klout
    • +K received: Receiving +K increases your Klout Score by an amount that is capped in every 90-day measurement cycle to protect the integrity of the Score.
  • Wikipedia
    • Page Importance: Measured by applying a PageRank algorithm against the Wikipedia page graph.
    • Inlinks to Outlinks Ratio: Compares the number of inbound links to a page to the number of outbound links.
    • Number of Inlinks: Measures the total number of inbound links to a page.

Kudos to Klout for reinventing itself… they’ve been a big target for social media folks over the years but I love that their team (affectionately known as Kloutlaws) are still trying to develop a simple methodology for discovering and measuring influence online.

Douglas Karr

Douglas Karr is the founder of the Martech Zone and a recognized expert on digital transformation. Douglas has helped start several successful MarTech startups, has assisted in the due diligence of over $5 bil in Martech acquisitions and investments, and continues to launch his own platforms and services. He's a co-founder of Highbridge, a digital transformation consulting firm. Douglas is also a published author of a Dummie's guide and a business leadership book.

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