Today's legal marketplace is increasingly competitive. As a result, this puts a lot of pressure to a lot of lawyers and law firms to stand out from the rest of the competition.
It’s tough it is to strive for a professional presence online. If your site isn't compelling enough, clients move on to your competitors.
That's why, your brand (and that includes your website) should significantly impact your business, help you find new clients, and boost your revenues.
In this post, we'll walk you through with the vital web design techniques that you can incorporate on your law firm site:
Plan First Before Anything Else
Your website represents your law firm, your practice ‒ your brand.When web users visit your site for the first time, they already have a first impression formed.
So, if you're using the wrong template and your site looks similar to hundreds of other firms on the internet, then you're going to fail to make a unique impression with your audience.
Why would a client remember you if your site looks exactly like dozens of other firms they've come across?
So, plan accordingly. Here are a couple of tips:
Less is more. Don't fill your website with texts and images. Instead, focus on the aspects that will make your content readable and compelling.
Visitors might try to access on different mobile devices. So, avoid adding complex features on your site pages such as flash animations. Also, don’t design your pages in a way that are only fit for large screen sizes.
Be sure that you have a professional logo design. Make sure that it's unique; otherwise, you're creating a poor impression. Aside from that, you might also expose you to substantial legal risk.
Run tests. Figure out what type of content, colors, and buttons earn you the most clicks.
Persuade your users to take action. Think about what action you want your users to make using a prominent call-to-action.
Focus On Your Content
If you're not aware of it yet, search engines index site based on the links and content quality. So, the more content that you publish, the more attractive it's going to be for search engines.
Make sure that you're always publishing fresh, compelling, and high-quality content. Chances are, having poor content will cause a site visitor to leave your site.
Moreover, don't underestimate of crafting powerful headlines. They can make a difference between a web visitor reading the rest of your content or abandoning your site.
Think Of Your Navigation
You need to strive for an easily navigatable website. Make sure that it's also responsive to all types of devices – from smartphones, tablets, desktop computers, etc.
Here are other things to consider ensuring that you build a site that's easy to use:
- Keep the primary navigation free from unnecessary links.
- See to it that your content is easy to read.
- Minimize other distractions such as popups, animations, automatics plays of video and other multimedia content, and more.
If you build a site that's frustrating and difficult to use, you'll be turning away prospective clients. To make sure that this doesn't happen to you, aim for a site that's easy to explore.
Always Use Relevant Images
When adding images in your site, choosing stock photography might seem a more straightforward option. But it does have its drawbacks, too. Chances are, these are already used by hundreds (if not thousands) of other law firms.
If you want to stand out from the rest of the pack, you need to use high-resolution images that are more personal to your brand.
So, why not show off your offices and your team in these images? It humanizes your brand, too.
For instance, you can feature photographs of your attorneys or your office lobby. Doing so creates a warmer, more engaging look on your site.
Incorporate Client Testimonials
According to Amazelaw – Some people tend to evaluate law firms based on the advice and testimonials of other clients.Testimonials are the most potent form of content marketing tactic. So don't be afraid to use it to your advantage.
You can put testimonials on your homepage or create a separate page on your website. Moreover, you can also feature these on your attorney profiles.
Have An SEO-Ready Website
Your site needs to be optimized for search engines so that you'll be reaping the benefits of organic traffic.
Here are a couple of things to keep in mind when it comes to SEO:
- Avoid keyword stuffing as this can lead to a search engine like Google penalizing your site.
- Utilize alt text and proper names for images because it helps search engines better understand your content. Moreover, use appropriate formatting for your texts as well.
- Instead of using “click here” or “click this” for your links, use contextual descriptions, as it makes readers understand what your link is all about. It also helps search engines know whether you're linking to relevant sources or not.
Over to You
Okay, so there you have it! Hopefully, these tips will put you in the right direction in creating an engaging and unique law firm website that will turn your web visitors into long-term clients.