facebook like

Marketing Infographics Social Media & Influencer Marketing

Like Us! A Survey of Users on Brand Engagement

Douglas Karr Tuesday, October 23, 2012

0 1 minute read

Why do people like brands on Facebook? Lab42 surveyed 1000 social media users to discover how liking a brand influences the consumer experience. The results are quite interesting and, in my opinion, point to a huge gap in the expectations of consumers on your brand’s Facebook interactions and how brands are actually using Facebook. The majority of brands that I see on Facebook simply use it as a publishing tool… but this infographic may have you rethink that strategy!

Lately we’ve heard a lot of debate about the value of a Facebook like. Some have tried to calculate the ROI of a like for a brand, while others argue that the intrinsic value of a like can’t be quantified. With so many competing opinions on the value of a like, our team decided this was a topic worth investigating further. In our latest infographic, we surveyed 1000 social media users to discover how liking a brand influences the consumer experience. From the Lab42 Infographic, Like Us!

LikeUs INFO1

Douglas Karr Tuesday, October 23, 2012

0 1 minute read

Douglas Karr

Douglas Karr is the founder of the Martech Zone and a recognized expert on digital transformation. Douglas has helped start several successful MarTech startups, has assisted in the due diligence of over $5 bil in Martech acquisitions and investments, and continues to launch his own platforms and services. He's a co-founder of Highbridge, a digital transformation consulting firm. Douglas is also a published author of a Dummie's guide and a business leadership book.

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It all started as a book club.

Yes, I’m serious. I started my work on the web more than two decades ago. My first site was Helping Hand, which curated the best sites from around the web to help people with their computers and navigate resources on the Internet. Years later, I sold the domain to a company that helped folks quit smoking, one of my first big contracts.

I began blogging on Blogger and waxed poetic about everything from politics to Internet tools. I was all over the place and mostly wrote for myself – without much of an audience. I belonged to a Marketing Book club in Indianapolis that quickly grew out of control. Over time, I discovered that more and more of the group were coming to me for technology advice. The combination of my technology background and my business and marketing acumen was in high demand as the Internet rapidly changed the industry.

After reading Naked Conversations, I was motivated to better brand and control the content on the site. I also wanted more control over the look and feel of my blog, so I moved to my domain in 2006 and built my first WordPress site. Since I was focused on marketing technology, I didn’t want the domain with my name to get in the way, so I moved the site (painfully) to its new domain in 2008 where it’s grown ever since.

The Martech Zone is owned and operated by DK New Media, LLC, a company I started in 2009. After working with virtually every major online marketing department in my tenure at ExactTarget and launching Compendium, I knew there was a great demand for my expertise and guidance within such a complex industry.

DK New Media is my company overseeing my publications, podcasts, workshops, webinars, and speaking gigs. Highbridge is my agency with two other partners that help companies maximize their investment in sales, marketing, and related products. We offer integration, migration, training, strategic consulting, and custom development.

Thank you so much for your support over the years!

Douglas Karr
CEO, DK New Media
VP, Highbridge