LinkedIn announces a redesigned reporting experience for LinkedIn Campaign Manager, making it easier to understand how your campaigns are performing. The new interface delivers a clean and intuitive experience that lets you more easily manage and optimize your campaigns.
LinkedIn Campaign Manager Enhancements Include:
- Save time in campaign reporting – With this new reporting experience, you can quickly see how your campaigns are performing and make on-the-fly adjustments to improve results. Data in Campaign Manager now loads 20 percent faster, allowing you to scan data more efficiently – even if you have hundreds of campaigns and ad creatives. Also, a new nab structure allows you to switch from accounts to campaigns to ads in two clicks. We have also updated the search capabilities, so it only takes a few seconds to query specific campaigns by campaign name, campaign ID, ad format and more.
- Understand campaign performance and optimize in a flash – When your ads aren’t running well, you need to act quickly to course correct. That’s why we’ve added new features to help you make campaign decisions faster than ever. The new reporting experience features 1-click breakdowns giving you deeper insights into key indicators like conversion events and placements on the LinkedIn Audience Network.
- Personalize your reporting experience – You can now pick and choose the metrics view that you care about the most, whether it’s Performance, Conversions or Video.
According to LinkedIn, this release is just the first step in a long-term product plan.