I really love the fact that LinkedIn is becoming a fantastic business-based social media platform. For business to business (B2B) clients and vendors, following companies socially on LinkedIn can provide you with great information on their products, services and industry information. When you get a chance, you should download the LinkedIn mobile apps as well – the fine-tuning of their algorithm for identifying top news and topics within your business network is outstanding.
LinkedIn now offers a button for members to follow your business:
Just begin typing your Company Name in their button creator and select it from the auto-complete dropdown. If you're not on there, you may need to create a company profile… highly recommended!
You can see the button in action at our social media agency site. Be sure to follow us!