One of the things I’ve been whining about for years is that social media apps have always been built with the individual in mind and never a hierarchy for business. Business has always been a second thought as social media applications worked on their revenue streams… but never before.
Thankfully, LinkedIn has fired the first shot and enabled the ability for people within a company to update a company status, rather than an individual one. Now you can follow a company rather than an individual and see updates from that company! This is a great separation (and one that I wish Twitter would enable).
One note, in order for this to work, you’ll need to enable an Admin list on your company details page. That’s key! I added Jenn Lisak from DK New Media and thought that I would automatically be an administrator. Nope… now I’m locked out of updating my own company!
The Changing Role of Internal Communications in Corporate Communications
What exactly is the role of communicators in the corporate world now and what should it be? What’s changing and what needs to change?
Thanks – good info-update!