Marketing InfographicsSales EnablementSocial Media & Influencer Marketing

LinkedIn Groups for Sales Success

LinkedIn has long been a solid source for business to business marketers and sales departments to find and connect with their prospects and customers. It’s also a great platform to include in your content strategies. Our advice has long been for sales and marketing professionals to be where the audience is… that audience can often be found on LinkedIn Groups.

LinkedIn Groups provide a place for professionals in the same industry or with similar interests to share content, find answers, post and view jobs, make business contacts, and establish themselves as industry experts. You can find groups to join by using the search feature at the top of your homepage or viewing suggestions of groups you may like. You can also create a new group focused on a particular topic or industry.

This infographic spells out how LinkedIn Groups can turn into your secret weapon for sales success!

linkedIn-groups-your-secret-weapon-for-sales-success

Douglas Karr

Douglas Karr is CMO of OpenINSIGHTS and the founder of the Martech Zone. Douglas has helped dozens of successful MarTech startups, has assisted in the due diligence of over $5 bil in Martech acquisitions and investments, and continues to assist companies in implementing and automating their sales and marketing strategies. Douglas is an internationally recognized digital transformation and MarTech expert and speaker. Douglas is also a published author of a Dummie's guide and a business leadership book.

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