LinkedIn has long been a solid source for business to business marketers and sales departments to find and connect with their prospects and customers. It’s also a great platform to include in your content strategies. Our advice has long been for sales and marketing professionals to be where the audience is… that audience can often be found on LinkedIn Groups.
LinkedIn Groups provide a place for professionals in the same industry or with similar interests to share content, find answers, post and view jobs, make business contacts, and establish themselves as industry experts. You can find groups to join by using the search feature at the top of your homepage or viewing suggestions of groups you may like. You can also create a new group focused on a particular topic or industry.
This infographic spells out how LinkedIn Groups can turn into your secret weapon for sales success!