LinkedIn has been testing sponsored updates with companies like Hubspot, Adobe, Lenovo, Xerox and American Express… now they're opening it to everyone. This will be an effective way for B2B companies to identify and target prospects with their content marketing efforts within LinkedIn.
Benefits of LinkedIn Sponsored Updates
- Raise awareness and shape perception – a marketing solution for rapidly increasing awareness and shaping the perception of your brand, products, and services.
- Drive quality leads – Generate quality leads by sharing insights that professionals seek. Watch that content spread via the peer sharing that occurs naturally on LinkedIn.
- Build relationships – Publish your content with Sponsored Updates to create value and establish trust that sparks ongoing conversations and deeper customer relationships.
LinkedIn's Sponsored Updates focus attention back to your LinkedIn company page so be sure to have a Company Page setup if you don't already.