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LinkedIn Launches Sponsored Updates

LinkedIn has been testing sponsored updates with companies like Hubspot, Adobe, Lenovo, Xerox and American Express… now they’re opening it to everyone. This will be an effective way for B2B companies to identify and target prospects with their content marketing efforts within LinkedIn.

Benefits of LinkedIn Sponsored Updates

  • Raise awareness and shape perception – a marketing solution for rapidly increasing awareness and shaping the perception of your brand, products, and services.
  • Drive quality leads – Generate quality leads by sharing insights that professionals seek. Watch that content spread via the peer sharing that occurs naturally on LinkedIn.
  • Build relationships – Publish your content with Sponsored Updates to create value and establish trust that sparks ongoing conversations and deeper customer relationships.

linkedin-sponsored-update-preview

LinkedIn’s Sponsored Updates focus attention back to your LinkedIn company page so be sure to have a Company Page setup if you don’t already.

Douglas Karr

Douglas Karr is the founder of the Martech Zone and recognized expert on digital transformation. Doug is a Keynote and Marketing Public Speaker. He's the VP and cofounder of Highbridge, a firm specializing in assisting enterprise companies to digitally transform and maximize their technology investment utilizing Salesforce technologies. He's developed digital marketing and product strategies for Dell Technologies, GoDaddy, Salesforce, Webtrends, and SmartFOCUS. Douglas is also the author of Corporate Blogging for Dummies and co-author of The Better Business Book.

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