Email Marketing & Email Marketing Automation

How Many Faces are in Your Latest Email?

I get over 100 relevant emails a day… I know that’s a bit disturbing. It’s especially disturbing when the email really isn’t that relevant. Such is the case with these LinkedIn emails that tell me about the folks in my network that have changed job titles. I can’t help but scan through the faces and click-through to check out what’s going on with these folks and their careers. I’m pretty sure this LinkedIn email has one of the highest click-through rates in the email industry.

I get emails all day long from social networks with the names and status changes of people within them, but I rarely dig deeper. When there’s a photo, though, I’m immediately mesmerized and have to click through. It makes me wonder… have you seen any statistics on CTRs of emails with photos (not stock photos) of people? My guess is that if you put a real face in your emails, you’ll probably get real results.

linkedin email

Douglas Karr

Douglas Karr is the founder of the Martech Zone and a recognized expert on digital transformation. Douglas has helped start several successful MarTech startups, has assisted in the due diligence of over $5 bil in Martech acquisitions and investments, and continues to launch his own platforms and services. He's a co-founder of Highbridge, a digital transformation consulting firm. Douglas is also a published author of a Dummie's guide and a business leadership book.

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    1. Perhaps a signature photo! I think folks may have to scroll down for that. I’m curious whether or not adding photos of clients and employees simply helps personalize an email and make it more appealing to readers. It’s something we may need to test!

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