Last April, I did a post about Google My Business. This weekend, I picked up my daughter from her hair appointment. The salon was beautiful and the folks working there were fantastic. The owner asked me what I did for a living and I told him I helped companies with their online marketing.
We were standing at a computer and he shared with me that his point of sales provider also did his website. I asked him to search on Google for “Hair Stylist, Greenwood, IN“. Up popped up a nice map with all of his competition… but no entry for his salon. I walked him through publishing his business on Google My Business and it took all of 10 minutes.
If you're in the business of selling websites for regional businesses or doing local search engine optimization, how can you leave this out of your strategy? It's free, it's at the top of the search results page, and it's easy to use! Google has even added local status updates to the page.
Even if you're not a regional business, I would still advise you to use Google My Business. Businesses like to utilize local resources because they're easier to communicate with, visit, and get support from. Shop local, buy local, search local… and list your business so that you're found. Bing also has a Local Listings Center