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LowFruits: Research And Find Low-Competition, Easy-To-Rank Keywords For Organic Search

Keywords are words or phrases that people use to search for information on search engines like Google. In SEO, keywords are important because they help search engines understand the content on a webpage and match it to a user’s search query. By optimizing a webpage for certain keywords, it can rank higher in search engine results pages (SERPs), which can lead to increased traffic to the site.

There are several types of keywords, including:

  • Short-tail keywords: These are one or two-word phrases that are broad and highly competitive, such as shoes or digital marketing.
  • Long-tail keywords: These are longer phrases that are more specific and have lower search volume, such as women’s running shoes or digital marketing for small businesses.
  • Branded keywords: These are keywords that include a brand name, such as Nike shoes or Coca-Cola.
  • Non-branded keywords: These are keywords that don’t include a brand name, such as running shoes or soda.

It’s pretty easy to rank on branded keywords with your own brand. The challenge for the majority of companies to acquire new customers is that they have to rank well on keywords that show intent for the product or service search users are seeking… or combinations with brands that aren’t theirs.

How To Rank For A Keyword

To rank for a keyword, there are a number of ranking factors. At a minimum, though, a company needs to optimize its webpage for that specific keyword. Here are the general steps to rank for a keyword:

  1. Keyword research: Identify relevant keywords that your target audience is searching for.
  2. On-page optimization: Ensure that the keyword is included in the web page’s content. The content should also be high-quality, relevant, and provide value to the user.
  3. Off-page optimization: Build high-quality backlinks from other websites to the webpage. The backlinks should be relevant and from authoritative websites.
  4. Monitor and adjust: Monitor the webpage’s ranking for the keyword and adjust the optimization strategies as needed.

Ranking for a keyword can take time and depends on various factors, such as the competition for the keyword, the authority of the website, and the quality of the content. In other words, highly competitive keywords can take months or years of difficult work on and off-site to attain. Long-tail, less competitive keywords are often better opportunities for ranking. Not only that, long-tail keywords are often highly relevant and can better match a business to a user in need.

  • Salesforce Integration – with 2,400 searches per month and a branded keyword, it could take months and hundreds of hours to achieve ranking… if you’re even able to.
  • Woocommerce Salesforce Integration – with 50 searches per month, it’s a far easier keyword to rank on and it’s far more relevant to a company that specializes in this.

A critical mistake I often see with SEO consultants is that they congratulate themselves on getting a client ranked on a high-volume, highly competitive keyword but they ignore whether or not that ranking ever drove relevant traffic with conversions. Would you rather have a new client from a keyword with 50 searches a month? Or zero leads ranking for a keyword with thousands of searches? Long-tail keywords are incredible opportunities to target pinpoint, relevant traffic for your product or service.

Low-Hanging Fruit (Easy-To-Rank and Low-Competition Keywords)

The term low-hanging fruit is believed to have originated in the late 1960s or early 1970s in the field of agriculture, where it referred to fruit that was easily reachable and therefore easier to pick. The term was later adopted by business and management to describe opportunities or goals that are easily achievable with minimal effort or resources. Hence the naming of the keyword research tool, LowFruits.

LowFruits is a tool that helps with SEO by analyzing SERPs to find low-competition, easy-to-rank keywords. The tool allows users to import their own list of keywords or generate keyword ideas for free, and then analyze the SERPs in bulk to reveal where user-generated content websites and weak competitors rank in the top positions.

How To Do Keyword Research With Lowfruits

To do keyword research with LowFruits, you can import your own list of keywords or generate keyword ideas for free. The tool will then analyze the SERPs in bulk and reveal where user-generated content websites and weak competitors rank in the top positions.

Keyword Research With LowFruits

LowFruits also groups keywords that share similar intent and provides metrics such as content word count, title match, and type of websites. Users can use filters to find their easy keywords and start writing and ranking quickly.

  1. Analyze a list of keywords and use LowFruits to find low-hanging fruit keywords to boost website traffic.
  2. After analysis, the report will show several tabs at the top, including All, Suggestions, Questions, Related, Clusters, Competition, Settings, and Add +.
  3. The All tab shows the list of keywords sorted by the number of low fruits in the top 10 search results of Google, with fruit icons indicating weak spots in the top 10 SERPs.
  4. The fruit icons can help determine the difficulty of ranking for a keyword, with at least two weak spots indicating an easy keyword.
  5. The View the SERP icon provides access to the SERP data and additional information, including word count, query matching, and content analysis.
  6. Use filters to find the easiest keywords, such as those with a very weak website or forum in the top 3 positions.
  7. Consider closely related keywords, clusters, and low-volume keywords, and save keywords in a text editor or export them to an Excel sheet.
  8. Use the Competition tab to find direct competitors and assess their content strategy.

LowFruits offers a pay-as-you-go pricing model, and subscribers have access to exclusive features such as boosted keyword finder, extract competitor keywords, and top performers. The tool is designed for anyone who is looking for keyword ideas, and it supports various languages and countries.

LowFruits can save users a lot of time in their keyword research and help them find untapped keywords to rank faster.

Start your first LowFruits Analysis For Free!

Douglas Karr

Douglas Karr is CMO of OpenINSIGHTS and the founder of the Martech Zone. Douglas has helped dozens of successful MarTech startups, has assisted in the due diligence of over $5 bil in Martech acquisitions and investments, and continues to assist companies in implementing and automating their sales and marketing strategies. Douglas is an internationally recognized digital transformation and MarTech expert and speaker. Douglas is also a published author of a Dummie's guide and a business leadership book.

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