Ecommerce and RetailMarketing Infographics

Loyalty Rewards

When I worked at the newspaper, I always felt like we did things backwards. We offered several free weeks of the newspaper to any new subscriber. We had subscribers who had paid full price for twenty plus years and never received a discount or even a thank-you message… but we would give someone with no allegiance to our brand with an immediate reward. It didn’t make sense.

What are the benefits it reaps for inspiring the loyalty of its customers? And what does it take to inspire that loyalty? Rewards certainly help, but it’s more important to focus on things like providing a great product or service, and being known for having top-notch customer service. Zendesk’s latest infographic,

Loyalty Rewards, shows customer loyalty is very important. 78% of loyal customers help spread the word about your brand, and 54% won’t even consider switching to a competitor.

Zendesk Loyalty Rewards

Douglas Karr

Douglas Karr is CMO of OpenINSIGHTS and the founder of the Martech Zone. Douglas has helped dozens of successful MarTech startups, has assisted in the due diligence of over $5 bil in Martech acquisitions and investments, and continues to assist companies in implementing and automating their sales and marketing strategies. Douglas is an internationally recognized digital transformation and MarTech expert and speaker. Douglas is also a published author of a Dummie's guide and a business leadership book.

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