Content MarketingMarketing InfographicsSocial Media & Influencer Marketing

How to Make Your Content More Shareable

The title of this infographic is really The Secret Formula for The Perfect Viral Share. I love the infographic but I’m not a fan of the name… first, I don’t believe there’s a formula. Next, I don’t believe there’s a perfect share. I believe there are a combination of factors and events that lead up to great content being shared. Some of it is just plain luck as it gets in front of the right folks who can truly expand its reach. The other factors are nicely shared in this infographic from Gryffin, an online marketing firm.

The key to creating great, shareable content is to have the right balance of ingredients. You need to appeal to the right emotions, choose the right format and length, and have the right visuals. Did you know that, although short form content is more popular among content marketers, articles between 3,000 and 10,000 words get the most shares?

The infographic walks through emotion, cognition, research, readability, visuals, a great headline, authority, influence, timing and even resurrecting older content that’s popular (a strategy we use all the time on Martech Zone). Be sure to also check out the recent infographic we shared on the 5 strategies to get your content shared.

TFF-M5-ViralShare

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Douglas Karr

Douglas Karr is a fractional Chief Marketing Officer specializing in SaaS and AI companies, where he helps scale marketing operations, drive demand generation, and implement AI-powered strategies. He is the founder and publisher of Martech Zone, a leading publication in marketing technology, and a trusted advisor to startups and enterprises alike. With a track record spanning more than $5 billion in MarTech acquisitions and investments, Douglas has led go-to-market strategy, brand positioning, and digital transformation initiatives for companies ranging from early-stage startups to global tech leaders like Dell, GoDaddy, Salesforce, Oracle, and Adobe. A published author of Corporate Blogging for Dummies and contributor to The Better Business Book, Douglas is also a recognized speaker, curriculum developer, and Forbes contributor. A U.S. Navy veteran, he combines strategic leadership with hands-on execution to help organizations achieve measurable growth.

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