This year there’s been a virtual explosion in the marketing automation industry. Where marketing automation systems used to only be affordable to large enterprise, required many resources to implement and manage, and were complex to use… today’s marketing automation systems are simple, elegant, and optimized for companies both large and small. Our Marketing Automation sponsors at Right On Interactive have been helping us understand the industry, the benefits and the incredible changes that are occurring.
Ifbyphone is a leader in voice-based marketing automation. Systems like Ifbyphone can assist organizations to manage and measure voice leads, automate responses to phone inquiries and close the loop between online and offline leads. Ifbyphone has put together this informative infographic on the evolution of marketing automation: