We’ve written in-depth about marketing automation strategies, what features are critical, and the challenges with executing those strategies to drive leads.
The goal of marketing automation is to bridge a critical gap between sales and marketing, ultimately driving great leads to the sales department at the right time. This helps to improve the lead quality as well as reduce the effort needed to close the sale. Ultimately this increases the number of leads, the value of leads, while reducing the overall cost per lead.
Recent surveys of marketing automation users highlight the ability to accurately measure results and the significant increase in leads as key benefits of the software. Preliminary research from Venturebeat’s marketing automation study indicates that the second most challenging aspect of marketing automation for business professionals is working out how this software fits into their organization. The first was differentiating between products.
This infographic is from TechnologyAdvice, a site for businesses to discover and research technology.