Marketing Automation Software: Key Players and Acquisitions

Over 142,000 businesses using marketing automation software. The top 3 reasons are to increase qualified leads, increase sales productivity, and a reduction in marketing overhead. The marketing automation industry has grown from $225 million to over $1.65 billion in the last 5 years

The following infographic from Marketing Automation Insider details the evolution of marketing automation software from Unica over a decade ago through $5.5 billion worth of acquisitions that have brought us to the present, including the following marketing automation platforms:

Marketing Automation Insider also charts out the average licensing costs, which have dropped as the number of competitors have skyrocketed. You can compare all major marketing automation tools in 10 seconds on Marketing Automation Insider.

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