Marketing automation is becoming a conversation we’re having with clients more and more each week. Today we discussed HubSpot (used by a customer), Act-On (which we implemented for two of our customers) and Optify with a client and I was just talking to the team last week about their success.
It’s important to note that there’s really not one marketing automation solution that’s better than the other. Some of them have some amazing features, but you should pay far more attention to how your internal processes and other applications might work with a marketing automation platform rather than trying to implement one and try to change your entire company to fit it.
In the long list of software options that can help your business, Marketing Automation is near the top. It has become one of the most in-demand tools for marketing professionals. Marketing Automation helps companies turn leads into customers and grow sales from existing customers.
Capterra is a great resource for researching software solutions. Check out their Marketing Automation Directory for a comprehensive list of Marketing Automation providers.
I’ve used Marketo and really think they have a solid product. I think marketing automation forces organizations to think deeply about the experience they’re providing their prospects and leads, and most of the benefits are in being able to measure everything and test effortlessly.
Debbie Qaqish with the Pedowitz Group talks about “Revenue Marketing” nonstop, and it’s definitely these systems that give marketers a voice as strong as the director of sales’ because it’s completely data driven.
We’ll be talking soon. I’d love to know more of your thoughts regrading Act-On.
We had a great experience with @actonsoftware:twitter and their staff… really nice folks over there that were very helpful. I think the strongest piece of their application is that you can register a GotoWebinar registration and push it automatically to your CRM… really nice for software companies that are pushing demos and webinars every day.
This is way misleading. It mixes apples and oranges and “most popular” means nothing!
I don’t necessarily disagree, Scott. I had been looking for a good list of Marketing Automation platforms for a while, though, and thought this list wasn’t too bad. As I state above, one has to definitely align their corporate processes with the right solution, though!
No worries, I get what you trying to accomplish. As long as caveats are there, okay. Have a great weekend!