Mobile and Tablet MarketingSocial Media & Influencer Marketing

Marketing Real Estate Online has Evolved

The Real Estate industry has undergone some huge changes thanks to a housing bubble (predicted here), technology changes, and further domination of search online. The bubble as well as the rise and incredibly deep fall of the mortgage market has forced real estate agents to be more cautious with their marketing investments.

Technology has changed as well, though. Mobile integration and online technologies offer systems that offer real estate agents robust applications, including virtual real estate tours, mobile virtual real estate tours, and audio real estate tours. These systems weren’t affordable to the Real Estate Agent a few years ago – the agent would have to be combine forces with other competition rather than owning the application themselves.

Even Google got in the Real Estate game last May. Agents and their properties can be submitted to Google Maps Real Estate. Click the Search Options link to the right of the Search Maps button and a drop-down list will appear. Select

Real Estate and you get quite a robust application:
real-estate-listing-google.png

Over 56% of all Internet searches on “real estate” and related terms are conducted on Google and their partner sites, according to Google. Pushing data to Google can even be automated utilizing the Google Base Data API.

Douglas Karr

Douglas Karr is CMO of OpenINSIGHTS and the founder of the Martech Zone. Douglas has helped dozens of successful MarTech startups, has assisted in the due diligence of over $5 bil in Martech acquisitions and investments, and continues to assist companies in implementing and automating their sales and marketing strategies. Douglas is an internationally recognized digital transformation and MarTech expert and speaker. Douglas is also a published author of a Dummie's guide and a business leadership book.

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