If you’ve been a long-time reader of my blog, you’ve probably noticed some changes of recent. I’ve been soliciting the assistance of new bloggers and transforming the blog from my blog to our blog. Today was a huge step forward with that strategy – you’ll now see that Martech Zone has a new theme!
The stunning design was developed by one of our very own, Jon Arnold President of Tuitive Group. He did a beautiful job of capturing the essence of the blog. You’ll also notice that the Author’s page is new – listing each of our bloggers as well as a link to their bio page that provides more information about their expertise and business.
I’ll still be the primary blogger at the Blog but you’ll see each of our other bloggers posting 2 or 3 times a month. The goal is to provide our readers with a well-rounded selection of practical marketing advice. Whether you’re a developer working on CSS issues or a CMO trying to decide the next analytics package to invest in – we’ll continue to provide useful information.
There are other Marketing blogs out there (I follow all of them!)… some are for making money online, some are for keeping up with marketing news, others are to sell conference and whitepaper information. Most are very niche or news oriented. Our goal is to be the goto blog for marketers to improve their marketing efforts and obtain a better return on investment for their efforts. We don’t want a day to go by where you don’t leave with additional information to run your business or do your job better! Period.
About our Photographer
Throughout the site, you’ll find stunning photos of our bloggers, provided by Indianapolis photographer Paul D’Andrea from PDA Photography. Paul set up an entire photo shoot with us and Andrew Ball provided us access to a private museum within AT&T. You’ll see that all of our photos have communication equipment behind us – very cool theme!
Lorraine and Jon weren’t able to make the group photo.
Much more to come! We’ll have a collective Events calendar (as well as our own events!), will be working closely to supply premium content to Smaller Indiana’s Marketing page, and I’m confident our own conferences and workshops will be coming soon!
If you have requests – please click the feedback tab and let us know what you’d like to see or hear more of. As well, we’ve got a nice robust contact form in place where you can contact each of our bloggers individually! The form was built using Formspring, of course!
The Singular ROI Index ranks the top-performing ad channels driving the highest quality ROI for mobile marketers on iOS and Android. With over $1B in revenue, 315M installs, 1.7K+ apps, and 1.2K+ mobile media partners analyzed, the Singular ROI Index is the largest and most comprehensive study of its kind in the mobile marketing industry.