Why Video Marketing Drives Sales

I believe there will be a day that the average website will have video integrated carefully into every page and nearly every post that is published. The costs of recording, publishing and distributing video content has dropped significantly, making it affordable to nearly any business. That said, you still want to impress your visitors and avoid crappy audio, mixing, recording or production. Video has the ability to be a powerful tool for B2B sales objectives

5 Ways to Make Your Customers Feel Loved

Customer service best practices require a lot more than a smile, although that’s certainly a good start. Happy customers lead to repeat business, increased positive reviews (which boosts local SEO), and increased social signals with positive sentiment (which boots overall organic search visibility), and no company can exist without their customers. Here are five easy ways to ensure your customers feel loved. 1. Ask the Right Questions Every company should ask this question daily: What

iPad: Martech Readers Get 3 Months Free of .bizMarketing Magazine

If you’ve not read .bizMarketing yet on your iPad, it’s time! We love supporting other mediums that are promoting great strategies and educating marketers with best practices and solid advice. Each month, you’ll find articles from Martech Zone shared there as well! The publishers of .bizMarketing magazine have extended a VIP offer to Martech Zone readers to get 3 months off of your annual subscription! bizMarketing Magazine provides online businesses and marketing professionals with a

Save $50 on Your MarketingProfs PRO Membership

If you’ve not checked out some of the amazing benefits and courses available through MarketingProfs, you really should. For more than 10 years, MarketingProfs has shown professionals what really works – and what doesn’t – in the marketplace today. Basic Membership includes access to a rich library of articles and newsletters. PRO Membership adds how-to seminars, short Take 10 webcasts, inspiring Case Study Collections, handy SmartTools, and more. Join today, and learn why more than

Course: Social Marketing for Startups

Udemy is a video repository with classes on a number of topics that range from free to hundreds of dollars – but most of the videos are under $100 and well worth the value. I found this video, Social Marketing for Startups, that’s quite the bargain at $19! The course includes 6 lectures and has already been viewed by 1,194 subscribers. The series includes Dan Martell of Flowtown, Stew Langille of Mint.com, Laura Lippay, Jeff

Communicating Your Way to Success

Surgeons mentally prepare for surgery. Athletes mentally prepare for the big game. You, too, need to get psyched about your next opportunity, your biggest sales call or presentation yet. Developing great communication skills will set you apart from the rest of the pack. Think about what skills you need: Masterful Listening Techniques – Do you really know what your customer needs and why? What is his pain? Can you hear it in what he says