Course: Social Marketing for Startups

Reading Time: < 1 minute Udemy is a video repository with classes on a number of topics that range from free to hundreds of dollars – but most of the videos are under $100 and well worth the value. I found this video, Social Marketing for Startups, that’s quite the bargain at $19! The course includes 6 lectures and has already been viewed by 1,194 subscribers. The series includes Dan Martell of Flowtown, Stew Langille of, Laura Lippay, Jeff

Marketing Conductors… err.. Consultants

Reading Time: 2 minutes When I started DK New Media, one of the decisions to make was actually how to brand the company. As I think about marketing and its evolution, I often compare it to a conductor and a symphony. As a consultant, I need to be much like a conductor, helping blend the different mediums and leverage them to hit the right notes at the right times, so that the strategy is fully realized. I didn’t want

Communicating Your Way to Success

Reading Time: 3 minutes Surgeons mentally prepare for surgery. Athletes mentally prepare for the big game. You, too, need to get psyched about your next opportunity, your biggest sales call or presentation yet. Developing great communication skills will set you apart from the rest of the pack. Think about what skills you need: Masterful Listening Techniques – Do you really know what your customer needs and why? What is his pain? Can you hear it in what he says