It’s only been a year since I last reskinned our WordPress site. While I liked the layout, I had a ton of plugins and customizations to make it function the way I wanted it, too. With WordPress, that can begin to spell disaster from a performance standpoint and I was seeing the cracks in the foundation.
So, I went on the hunt for a design that could incorporate both very large displays as well as be responsive to mobile screens – all while encouraging our readers to stick around to find the information they were seeking.
I developed a custom WordPress child theme over a foundational and well-supported theme purchased from Themeforest, then added some great functionality that we needed to push the content to our mobile application and syndicate our feed to specific services where we want to share the content.
As you may have noticed, I rebranded from The Marketing Technology Blog to Martech Zone, using the industry-specific term for sales and marketing technology… MarTech. The term blog had gone by the wayside as I continued to publish research and articles focused on assisting professionals with researching, discovering, and learning about sales and marketing technology.
I also have a simple domain I purchased marketing.technology that forwards here (we may move everything over to that domain once .technology domains are a bit more popular).
What Else Does Martech Zone Have?
- Podcast – I continue to interview software leaders, practitioners, authors, and speakers from the sales and marketing industry on Martech Zone Interviews.
- Apps – I’ve started developing some simple web-based apps for marketers to take advantage of on the site.
What’s the ultimate goal for Martech?
I may be a decade away, but I’m always on the lookout for partnerships with membership firms, providers, communities, education resources, and certifications… if you have something that adds to the value of my publication, let me know!
