MassiveImpact: A Cost Per Action Mobile Ad Network


Views, impressions, clicks… I seriously wonder why we still measure and advertise based on these metrics. MassiveImpact is a mobile ad network reaching more than 1 billion mobile internet users from 190 countries and they don’t. They use CPA, or cost per action, to determine their ad pricing. That’s right… you only pay when there’s an actual conversion! This means that your return on investment is guaranteed.

MassiveImpact offers a 2-tier mobile advertising model, using the MassiveImpact Event Tracker:

  • Cost Per Installation (CPI) – pay as new users install your app (fixed model)
  • Post-installation event – have MassiveImpact promote specific products for you and pay as
    your customers actually purchase them, within your app (revenue share model)

MassiveImpact provides app developers and mobile site publishers with an end-to end platform, supporting the full lifecycle from ad publishing, targeting to back-end performance tracking and analytics, resulting in inventory monetization, app discovery and user acquisition. MassiveImpact proprietary optimization algorithms are created specifically for the performance mobile advertising arena.


MassiveImpact’s real time performance (RTP) platform enables advertisers to acquire new customers with guaranteed ROI. The improvement is achieved by patent-pending customer discovery method, based on a user’s actual conversion history. The combination of MassiveImpact’s RTP approach and TargetAdLive®’s automatic management of ad inventory allows for a real-time, end-to-end ad serving cycle.

TargetAdLive® is MassiveImpact’s core technology solution. An algorithm-based ad targeting technology, TargetAdLive® is employed by the MassiveImpact team to execute its performance-based mobile ad campaigns. While traditional mobile ad solutions focus on conventional mobile marketing- based profiling methods that typically ignore 98% of available data; TargetAdLive® utilizes all available data to rate each user’s likelihood of purchasing a particular product.

TargetAdLive®, analyzes a sample of a carriers’, publishers’ or wireless service providers’ customer data with data provided on the advertisers’ ad. It chooses, in real time, the ad that is likely to see the best result and thus generate the most money. TargetAdLive® then pairs mobile ads with customers that are most likely to perform the desired action, based on the entire user data collected, fits the user profile and the ad content and serves the relevant ad.

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