MessageGears: Mobilize Your Retail Enterprise Customer Data for Scalable Cross-Channel Marketing 

Enterprise organizations have invested significant time, resources, and effort into consolidating their customer data into unified repositories such as data lakes, data warehouses, and Customer Data Platforms (CDPs). This monumental undertaking aims to create a comprehensive, 360-degree view of each customer, bringing together information from various touchpoints and interactions across the organization.

The benefits of such data unification are immense. Businesses can gain deeper insights into customer behavior, preferences, and needs with a holistic view of each customer. This unified data enables more accurate segmentation, provides highly personalized experiences, and facilitates better decision-making across all customer-facing departments.

While achieving this unified view is a significant accomplishment, it’s only the first step in truly leveraging the power of customer data. The real challenge lies in activating this data—turning these rich insights into actionable marketing campaigns and customer experiences. Many organizations find themselves in a frustrating position where they have access to a wealth of customer data but lack the tools to use it effectively in their marketing efforts.

Traditional marketing automation and cross-channel marketing platforms often struggle to integrate seamlessly with these modern data environments. They may require complex data syncing processes, impose limitations on the amount or type of data that can be used, or operate with outdated data that doesn’t reflect the real-time state of customer information. This disconnect can lead to missed opportunities, irrelevant messaging, and a failure to capitalize on the full potential of the unified customer data that organizations have worked so hard to create.

Enterprise marketers increasingly seek solutions to bridge this gap – technologies that can directly tap into their unified data sources and enable real-time, data-driven marketing actions across all channels. The ideal solution would empower marketers to easily access and utilize customer data without technical limitations or constant IT intervention.

MessageGears

At OpenINSIGHTS, we have developed our predictions on top of the retail industry’s first and most sophisticated graph neural network to produce a customer opportunity AI that drives incredible ROI for our clients. For most of our clients, this involves delivering our opportunities directly to their own Google Cloud instance. Our retail customers want to use these predictions to produce better lookalike audiences for acquisition, personalized product expansion, and to identify customer churn risk… to name a few.

With the data in place, we wanted to scale our client’s ability to leverage our predictions. After reviewing the tools on the market, we partnered with MessageGears. MessageGears is a customer engagement platform that is purpose-built for enterprise-scale marketing. It uniquely connects directly to a company’s data warehouse, enabling real-time access to customer data for powerful segmentation, personalization, and cross-channel messaging.

MessageGears offers several key advantages for enterprise marketers. Directly accessing a company’s data warehouse eliminates the need for slow data syncs and field limits, allowing marketers to leverage their entire customer dataset for personalization and targeting. This connection enhances data security and compliance, as customer data is never copied or stored within MessageGears.

The platform’s flexibility enables marketing teams to execute campaigns quickly and experiment more without constant IT support. Additionally, MessageGears streamlines the marketing tech stack by combining segmentation, messaging, and data activation capabilities in one solution, potentially reducing the need for multiple disparate tools.

• AI and predictive modeling: Leverage advanced analytics for more sophisticated targeting and personalization.
• Cross-channel messaging: Orchestrate consistent customer experiences across email, mobile, and other channels.
• Dynamic content: Create highly personalized messages using real-time customer data.
• Integrations: Connect with other marketing technologies through the MessageGears marketplace.
• Mobile and tablet apps: Enable on-the-go campaign management and analytics (specific details not provided in the given content).
• Real-time analytics: Access comprehensive insights into customer behavior and campaign performance directly from your data warehouse.
• Segmentation and Activation: Build advanced audience segments and distribute to third-party platforms.

MessageGears operates by establishing a direct connection to a company’s data warehouse. This allows marketers to access customer data in real-time without data replication or syncing. Users can then leverage this data to create segments, build personalized campaigns, and deliver messages across multiple channels. The platform’s user-friendly interface enables marketers to execute complex campaigns without extensive technical knowledge or IT support.

With MessageGears, you can do pretty much anything you can think about, and the technology just gets out of the way. It’s genuinely changed what we can do as a company.

Mark Stange-Tregear, VP Analytics at Rakuten Rewards

For enterprise companies that have invested heavily in unifying their customer data, MessageGears offers a powerful solution to unlock the full potential of that investment. By providing direct access to your data warehouse, MessageGears enables you to activate your customer data in real-time, creating large-scale, personalized, cross-channel marketing campaigns.

For OpenINSIGHTS, this means an effortless ability to scale the delivery of our opportunities to every client, where they can execute campaigns on the predictions to quickly realize their ROI. While many organizations spend years digitally transforming their stack, attempting to leverage machine learning (ML), and then integrating the necessary tools, MessageGears empowers our clients to mobilize predictions within months of giving us access to their data to deploy, enrich, and generate their insights—all within their own cloud instance.

Don’t let your unified customer data sit idle – transform it into actionable insights and engaging customer experiences with MessageGears. Take the next step in your data-driven marketing journey and see how MessageGears can help you leverage your entire customer dataset to drive meaningful engagement and business growth.

Schedule an OpenINSIGHTS Consultation Today! Get a Demo of MessageGears Today!