As B2B marketers, we all know that having a lead scoring system to identify sales-ready leads or potential buyers is critical to running successful demand generation programs and to maintaining marketing-and-sales alignment. But implementing a lead scoring system that actually works is easier said than done. With Mintigo, you can now have lead scoring models that leverage the power of predictive analytics and big data to help you find your buyers faster. No more guessing.
Mintigo has been the driver of a whole new approach in our lead generation efforts. Heather Adams, Marketing Manager at netFactor
Mintigo Predictive Lead Scoring enables enterprise marketers to add the power of predictive marketing to your lead scoring.
How Mintigo Predictive Lead Scoring Works
- Mintigo starts with what you know, leveraging your CRM and marketing automation data.
You probably know some things about your leads: Which campaigns they’ve seen, where they clicked and what they filled on your form. We leverage this valuable data to start building your predictive model.
- Mintigo adds what they know, adding thousands of online marketing indicators. Mintigo collects and continuously updates thousands of data points on millions of companies. This information includes public information on financials, staff, hiring, technologies, marketing and sales tactics as well as semantic analysis of the company’s digital footprint. The result – a 360-degree profile of each lead in your database.
- Mintigo applies predictive analytics, crunching massive data with machine learning to crack the CustomerDNA™. Mintigo takes your data, our own data, and your highest value leads and uses machine learning to find your CustomerDNA™, the set of indicators that make them unique compared to all of the other leads in your database. The result is a set of indicators and a scoring model that can predict the likelihood to convert.
- Mintigo scores your leads database, identifying your most valuable leads. Mintigo uses your unique predictive scoring model to score your existing leads and every lead that enters your funnel in your Marketing and Sales systems such as Eloqua, Marketo and Salesforce.com. This has direct impact on your revenue—Now you know which leads to send directly to Sales and which ones to keep nurturing.
Mintigo Integrates Natively with the Oracle Marketing Cloud
Imagine you have just finished redesigning your forms and landing pages. Everything looks great for your new website launch and your marketing team is excited. With the campaigns you just created, you’ll generate leads in no time. Eloqua makes this process simple. Now, what comes next?
￼￼Mintigo has developed a unique integration using Eloqua’s new Oracle Marketing AppCloud platform, bringing Predictive Marketing into Eloqua for the first time by allowing you to make data driven decisions instantly.
Mintigo leverages the power of big data and predictive analytics in order to boost your marketing. Mintigo enables you to build predictive scoring models for each of yourtarget markets. For each predictive model, Mintigo collects your historical data in order to build the most robust model.
With Mintigo’s predictive scores and indicators you can make sure you focus on the right contacts, enabling you to find buyers faster.
Now with Mintigo’s new Oracle Marketing AppCloud integration, whenever you want to make a predictive decision just drag Mintigo’s Action block into Campaign Canvas. Simply configure Mintigo’s Action block to score your incoming leads against the right model and you will instantly receive a predictive score in Eloqua once you run the campaign. On top of that that, Mintigo will also push whichever marketing indicators you choose into Eloqua, allowing for sophisticated segmentation and more information for sales reps.
Mintigo will become the air traffic controller in your Eloqua marketing automation. First, you can make sure that top scored contacts take the bullet train and find their way to your sales team quickly. Second, you can tailor your campaigns and nurture tracks to resonate with your audience based on Mintigo’s marketing indicators.
With Eloqua and Mintigo you can make sure that you take the best approach for each of your contacts by improving your message and bottom line results.
Based on a survey conducted by Econsultancy and Adobe, examines the extent to which organizations are investing time, expertise and budgets to make data-driven marketing a reality. The research also explores adoption levels for more advanced techniques, such as audience amplification and predictive analytics.