Moat: Measure Consumer Attention Across Channels, Devices, and Platforms

Moat Ad Analytics by Oracle Data Cloud

Moat by Oracle is a comprehensive analytics and measurement platform that provides a suite of solutions across ad verification, attention analytics, cross-platform reach and frequency, ROI outcomes, and marketing and ad intelligence. Their measurement suite includes solutions for ad verification, attention, brand safety, advertising effectiveness, and cross-platform reach and frequency.

Working with publishers, brands, agencies, and platforms, Moat helps reach prospective customers, capture consumer attention, and measure the outcomes to unlock business potential. Moat by Oracle Data Cloud empowers you to move toward better business outcomes.

  • See a unified view of media channels
  • Determine the effectiveness of your campaign
  • Understand what media drives the most engagement
  • Discover the creative that captures viewers’ attention
  • Learn what formats work best for your business, using industry benchmarks
  • Determine whether you’re reaching the right audience at the right frequency

Moat Solutions Overview

One of the biggest challenges in advertising is identifying waste, ranging from ads getting delivered to off-target audiences or ads hitting the same audiences too many times.

  • Moat Analytics drives better business outcomes through accurate verification and attention measurement that fortifies your digital media strategy.
  • Moat Reach combines audience-level reach and frequency to gain a cross-platform view of who you’re reaching with your ads and where.
  • Moat Outcomes provides a real-time view into ad effectiveness so you can make smart, informed decisions about your ad spend.
  • Moat Pro is a competitive intelligence tool that provides an inside look into the direct and programmatic ad buys from brands. With insights dating back three years to what’s currently in-market, you can search, compare, and track campaigns over time to understand how your strategy stacks up to your competitors’.

In 2017, Oracle added Moat to its powerful suite of advertising technology solutions. Oracle provides data and technology to understand and reach your audience better, deepen your engagement, and measure it all with Moat.

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About Oracle Advertising

Oracle Advertising helps marketers use data to capture consumer attention and drive results. Used by 199 of AdAge’s 200 largest advertisers, our Audience, Context and Measurement solutions extend across the top media platforms and a global footprint of more than 100 countries. We give marketers the data and tools needed for every stage of the marketing journey, from audience planning to pre-bid brand safety, contextual relevance, viewability confirmation, fraud protection, and ROI measurement. Oracle Advertising combines the leading technologies and talent from Oracle’s acquisitions of AddThis, BlueKai, Crosswise, Datalogix, Grapeshot, and Moat.

About Oracle

Oracle offers suites of integrated applications plus secure, autonomous infrastructure in the Oracle Cloud.

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