Last week I spent some time with my parents and was pretty shocked when they showed me they both traded in their mobile phones for iPhones. While they were both fairly frustrated with learning how to use them, they told me that it was actually less expensive for the iPhone 4 than a typical mobile phone. Of course, the inside scoop on that is that their mobile provider is hoping to generate additional revenue from the smartphone than they would have through a cheaper model. Either way, my Mom was already embracing local shopping apps and local search.
It's only a matter of time before the typical mobile phone is obsolete and no longer distributed at all. This will provide the masses with access to local search and shopping applications – further driving up the volume and popularity of mobile search advertising. The numbers are startling and the opportunity is already here for keen marketers to take advantage. StartApp partners with app developers to help them make more money from their free apps through the use of search monetization and has put together this infographic on the top mobile advertisers: