We have an absolutely stunning mobile application that’s automatically fed content from our site, built by the mobile engagement experts at BlueBridge, a sponsor of the site. You can read more about their amazing mobile app platform and download our app here.
If your site or business has a mobile application, are you promoting its use on your site? The easiest means of doing this is to add a mobile app banner to your site for mobile visitors. Apple launched smart app banners and it’s a great tool to increase downloads. When a mobile user visits the site using Safari on iOS, up pops up a banner that a mobile app is available.
If you’d like to search for and create your own meta tag, you can use iTunes Link Maker
Interestingly, Google Android and Microsoft have not released a similar solution for their native browsers. That doesn’t mean that you can’t do it, though. There’s a jQuery script that you can add to your site that will not only set the iTunes Smart Banner, it will also create a banner for Google Android or Microsoft users to download the appropriate application if you’ve got those as well.
If your site is built on WordPress, the folks at E-Moxie have written a nice little App Banners WordPress plugin for you to fill in all your details and even add some settings for how it appears and how often using cookies.
Jumpshot studied anonymous consumer actions on mobile and desktop devices within 500 eCommerce sites and marketplaces in Q2 2018, analyzing visits and transactions for different brand categories acros