Colleague Ryan Cox shared this mobile consumer infographic, Optimize Your Business for the Connected Consumer. There are some supporting stats that I’d love more info on… like that 80% of a mobile user’s time is spent on an app. Does that include their email? I’m thinking yes.
Either way, it’s a pretty impressive infographic that paints a clear picture. There is probably a good return on your business thinking of a way to better serve its customers or prospects through an app. We just released version 3 of Martech Zone app and believe it’s now the best mobile marketing publication app on the market, thanks to the amazing work by Postano Mobile.
Customer Service, Billing, Self-Help, Industry News… there are tons of ways you can serve your customers with a mobile application. And there are a growing list of affordable self-service tools to build your mobile app!