Marketing InfographicsMobile and Tablet Marketing

Why Your Business Needs an App

Colleague Ryan Cox shared this mobile consumer infographic, Optimize Your Business for the Connected Consumer. There are some supporting stats that I’d love more info on… like that 80% of a mobile user’s time is spent on an app. Does that include their email? I’m thinking yes.

Either way, it’s a pretty impressive infographic that paints a clear picture. There is probably a good return on your business thinking of a way to better serve its customers or prospects through an app. We just released version 3 of Martech Zone app and believe it’s now the best mobile marketing publication app on the market, thanks to the amazing work by Postano Mobile.

Customer Service, Billing, Self-Help, Industry News… there are tons of ways you can serve your customers with a mobile application. And there are a growing list of affordable self-service tools to build your mobile app!

Mobile App Infographic

Douglas Karr

Douglas Karr is the founder of the Martech Zone and a recognized expert on digital transformation. Douglas has helped start several successful MarTech startups, has assisted in the due diligence of over $5 bil in Martech acquisitions and investments, and continues to launch his own platforms and services. He's a co-founder of Highbridge, a digital transformation consulting firm. Douglas is also a published author of a Dummie's guide and a business leadership book.

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