Marketing InfographicsMobile and Tablet Marketing

Mobile Apps: How Important is Planning, Prototyping, and Testing?

There’s quite a bit of expense in working with custom mobile application developers just in the planning and prototyping phase. Time spent to ensure the user experience is optimal is critical to the success of your mobile application’s adoption and usage, though. But only 52% employ a testing program for their mobile applications according to a report from Accenture!

The report shows that nearly half of all executives feel that their mobile application experience is substandard. Ouch! Combine that with user behavior and you’ve got quite a problem. TechCrunch shared stats that only 79% of mobile users will try an app a second time if they don’t have a good user experience, and that drops to 16% of users trying a second time. This notion that your users will be your testers is a disastrous one given that they’ll simply give up rather than continue to work with you on updates.

56 percent of mobile leaders surveyed say it takes from 7 months to over 1 year to build one app and 18 percent say they spend from $500,000 to over $1,000,000 per app. 50 percent of CIOs think the process takes too long; 24 percent cite it as a source of frustration.


That’s an enormous expense for companies that are not seeing any return on the mobile app investment.

Accenture Mobility Research Infographic Mobile App

Douglas Karr

Douglas Karr is CMO of OpenINSIGHTS and the founder of the Martech Zone. Douglas has helped dozens of successful MarTech startups, has assisted in the due diligence of over $5 bil in Martech acquisitions and investments, and continues to assist companies in implementing and automating their sales and marketing strategies. Douglas is an internationally recognized digital transformation and MarTech expert and speaker. Douglas is also a published author of a Dummie's guide and a business leadership book.

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