Marketing Infographics, Mobile and Tablet Marketing, Technology

Women are from RIM, Men are from Google

Who knew that devices, platforms, apps and even click-through rates (CTR) differ between males and females on mobile devices? Inneractive recently released this marketing infographic that speaks to the differences. Inneractive has built a real-time revenue maximization engine that continually works to make sure that you get the highest fill rate and eCPM possible at every moment.

Two key findings:

  • Men responded to mobile marketing and had significantly higher click-through rates.
  • Men gravitated to Google Android, women to RIM’s Blackberry.
Download a Sponsored Marketing Whitepaper:
How to Help Line Managers Become Better Communicators

How to Help Line Managers Become Better Communicators

Line managers play a crucial role in articulating company communications and providing feedback to senior management. Download Now

This site uses Akismet to reduce spam. Learn how your comment data is processed.