Who knew that devices, platforms, apps and even click-through rates (CTR) differ between males and females on mobile devices? Inneractive recently released this marketing infographic that speaks to the differences. Inneractive has built a real-time revenue maximization engine that continually works to make sure that you get the highest fill rate and eCPM possible at every moment.
Two key findings:
- Men responded to mobile marketing and had significantly higher click-through rates.
- Men gravitated to Google Android, women to RIM's Blackberry.