Women are from RIM, Men are from Google

mobile by gender

Who knew that devices, platforms, apps and even click-through rates (CTR) differ between males and females on mobile devices? Inneractive recently released this marketing infographic that speaks to the differences. Inneractive has built a real-time revenue maximization engine that continually works to make sure that you get the highest fill rate and eCPM possible at every moment.

Two key findings:

  • Men responded to mobile marketing and had significantly higher click-through rates.
  • Men gravitated to Google Android, women to RIM’s Blackberry.
aug infographic

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