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Ecommerce and Retail Marketing Infographics Mobile and Tablet Marketing

Mobile Experience and Its Impact on Trends

Douglas Karr Tuesday, September 1, 2015

3 1 minute read

Smartphone ownership isn’t just on the rise, for many individuals it’s their entire means of connecting to the Internet. That connectivity is an opportunity for e-commerce sites and retail outlets, but only if your visitor’s mobile experience is superior to your competitors.

Around the world, more and more people are making the jump to smartphone ownership. Learn how this move towards mobile is affecting the future of e-commerce and the retail industry as a whole. DirectBuy, Moving Toward Mobile

How the Experience Impacts Mobile Commerce

Without mobile optimization, users are five times more likely to leave your site.
79% of those who abandon your site will search for a better site to complete their purchase.
48% of users are annoyed at a site that is not mobile optimized and 52% are less likely to do business with your company.

Douglas Karr Tuesday, September 1, 2015

3 1 minute read

Douglas Karr

Douglas Karr is the founder of the Martech Zone and a recognized expert on digital transformation. Douglas has helped start several successful MarTech startups, has assisted in the due diligence of over $5 bil in Martech acquisitions and investments, and continues to launch his own platforms and services. He's a co-founder of Highbridge, a digital transformation consulting firm. Douglas is also a published author of a Dummie's guide and a business leadership book.

3 Comments

Josh says:

Wednesday, September 2, 2015 at 11:57 PM

This is worth considering. Trends nowadays are dictated by the consumers not the other way around. Thus, sellers should also focus on finding the trends and taking advantage over it.

Reply
Stephen says:

Wednesday, September 9, 2015 at 7:32 PM

Having a mobile-ready site is only going to become more and more important, not only because the shift from desktop to mobile browsing will continue, but because your competition will be constantly working to be more and more optimized for mobile. To be clear, being optimized means much more than just having a responsive site – but don’t get me wrong, having a responsive site is definitely a great start! You’d be surprised how many still don’t even have that!

Reply
1. Douglas Karr says:
  
  Thursday, September 10, 2015 at 9:39 AM
  
  Absolutely agree Stephen!
  
  Reply

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It all started as a book club.

Yes, I’m serious. I started my work on the web more than two decades ago. My first site was Helping Hand, which curated the best sites from around the web to help people with their computers and navigate resources on the Internet. Years later, I sold the domain to a company that helped folks quit smoking, one of my first big contracts.

I began blogging on Blogger and waxed poetic about everything from politics to Internet tools. I was all over the place and mostly wrote for myself – without much of an audience. I belonged to a Marketing Book club in Indianapolis that quickly grew out of control. Over time, I discovered that more and more of the group were coming to me for technology advice. The combination of my technology background and my business and marketing acumen was in high demand as the Internet rapidly changed the industry.

After reading Naked Conversations, I was motivated to better brand and control the content on the site. I also wanted more control over the look and feel of my blog, so I moved to my domain in 2006 and built my first WordPress site. Since I was focused on marketing technology, I didn’t want the domain with my name to get in the way, so I moved the site (painfully) to its new domain in 2008 where it’s grown ever since.

The Martech Zone is owned and operated by DK New Media, LLC, a company I started in 2009. After working with virtually every major online marketing department in my tenure at ExactTarget and launching Compendium, I knew there was a great demand for my expertise and guidance within such a complex industry.

DK New Media is my company overseeing my publications, podcasts, workshops, webinars, and speaking gigs. Highbridge is my agency with two other partners that help companies maximize their investment in sales, marketing, and related products. We offer integration, migration, training, strategic consulting, and custom development.

Thank you so much for your support over the years!

Douglas Karr
CEO, DK New Media
VP, Highbridge