Ecommerce and RetailMarketing InfographicsMobile and Tablet Marketing

Mobile Experience and Its Impact on Trends

Smartphone ownership isn’t just on the rise, for many individuals it’s their entire means of connecting to the Internet. That connectivity is an opportunity for e-commerce sites and retail outlets, but only if your visitor’s mobile experience is superior to your competitors.

Around the world, more and more people are making the jump to smartphone ownership. Learn how this move towards mobile is affecting the future of e-commerce and the retail industry as a whole. DirectBuy, Moving Toward Mobile

How the Experience Impacts Mobile Commerce

  • Without mobile optimization, users are five times more likely to leave your site.
  • 79% of those who abandon your site will search for a better site to complete their purchase.
  • 48% of users are annoyed at a site that is not mobile optimized and 52% are less likely to do business with your company.

Mobile Ecommerce Trends

Douglas Karr

Douglas Karr is the founder of the Martech Zone and a recognized expert on digital transformation. Douglas has helped start several successful MarTech startups, has assisted in the due diligence of over $5 bil in Martech acquisitions and investments, and continues to launch his own platforms and services. He's a co-founder of Highbridge, a digital transformation consulting firm. Douglas is also a published author of a Dummie's guide and a business leadership book.

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  1. Having a mobile-ready site is only going to become more and more important, not only because the shift from desktop to mobile browsing will continue, but because your competition will be constantly working to be more and more optimized for mobile. To be clear, being optimized means much more than just having a responsive site – but don’t get me wrong, having a responsive site is definitely a great start! You’d be surprised how many still don’t even have that!

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