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Marketing Infographics Mobile and Tablet Marketing Social Media & Influencer Marketing

Reasons Why a Mobile Facebook is Serious Business

Douglas Karr Wednesday, November 28, 2012

1 1 minute read

Releasing a new mobile version of Facebook for tablets and mobile devices may have been one of the best moves they had ever made. Facebook is now seeing a 67% year over year growth according to this infographic from Qwaya, Reasons Why a Mobile Facebook is Serious Business.

It’s time to start taking Facebook on mobile seriously. The whole world is moving to experiencing the web via mobile devices, and how people use Facebook is no different. This infographic hopefully provides enough reasons to why you should start thinking about Facebook from a mobile perspective – and how this shift affects your business.

I think a lot of businesses don’t realize that many of their consumers may not even have a desktop or laptop – they are connected only through their mobile device. And virtually every single one of those consumers are on Facebook. Is your business there?

facebook mobile infographic

Douglas Karr Wednesday, November 28, 2012

1 1 minute read

Douglas Karr

Douglas Karr is the founder of the Martech Zone and a recognized expert on digital transformation. Douglas has helped start several successful MarTech startups, has assisted in the due diligence of over $5 bil in Martech acquisitions and investments, and continues to launch his own platforms and services. He's a co-founder of Highbridge, a digital transformation consulting firm. Douglas is also a published author of a Dummie's guide and a business leadership book.

One Comment

Daisy Bono says:

Thursday, November 29, 2012 at 11:44 PM

I think facebook does help in establishing the business and it leaves a
big impact when it comes to the profit. I guess it is essential for a business
to have a facebook fan page if they want their business to grow more it is a
matter of increasing the profit and if you want to gain more you have to go
where the crowd is and one place you can find it is through social media like
facebook.

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It all started as a book club.

Yes, I’m serious. I started my work on the web more than two decades ago. My first site was Helping Hand, which curated the best sites from around the web to help people with their computers and navigate resources on the Internet. Years later, I sold the domain to a company that helped folks quit smoking, one of my first big contracts.

I began blogging on Blogger and waxed poetic about everything from politics to Internet tools. I was all over the place and mostly wrote for myself – without much of an audience. I belonged to a Marketing Book club in Indianapolis that quickly grew out of control. Over time, I discovered that more and more of the group were coming to me for technology advice. The combination of my technology background and my business and marketing acumen was in high demand as the Internet rapidly changed the industry.

After reading Naked Conversations, I was motivated to better brand and control the content on the site. I also wanted more control over the look and feel of my blog, so I moved to my domain in 2006 and built my first WordPress site. Since I was focused on marketing technology, I didn’t want the domain with my name to get in the way, so I moved the site (painfully) to its new domain in 2008 where it’s grown ever since.

The Martech Zone is owned and operated by DK New Media, LLC, a company I started in 2009. After working with virtually every major online marketing department in my tenure at ExactTarget and launching Compendium, I knew there was a great demand for my expertise and guidance within such a complex industry.

DK New Media is my company overseeing my publications, podcasts, workshops, webinars, and speaking gigs. Highbridge is my agency with two other partners that help companies maximize their investment in sales, marketing, and related products. We offer integration, migration, training, strategic consulting, and custom development.

Thank you so much for your support over the years!

Douglas Karr
CEO, DK New Media
VP, Highbridge