E-commerce and RetailMarketing InfographicsMobile Marketing, Messaging, and Apps

If You Needed Any More Evidence of the Mobile Impact on Business

We went through a stage in technology where websites were seen as a great gateway between the customer and the business. User forums, FAQs, help desks and email were used in placement of expensive call centers and the associated time that they took to solve customer issues.

But consumers and businesses alike are rejecting companies that simply don’t pick up the phone. And our mobile web, mobile app and mobile phone world now require that someone answers at the other end of their phone. Even if leads and customers are not contacting you primarily via phone – the fact that they can plays a role in the trust of the relationship – impacting the purchase decision.

IfByPhone created an infographic demonstrating the role smartphones have played in transforming retail. They highlight three stats that matter for all marketers — not just those with a stake in retail — for you to consider when you’re thinking about mobile marketing.

  1. 30 billion inbound sales calls were made from mobile search in the US in 2013 and 73 billion are expected in 2018.
  2. 70% of mobile searchers have clicked the Call button in search results according to Google.
  3. 61% of customers believe it’s important that businesses give them a phone number to call and 33% said they’d be less likely to use and refer brands that didn’t.

IfByPhone provides a voice-based marketing automation system that allows companies to connect, measure and optimize sales and service calls.

Mobile-Smartphone-Retail-Commerce

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Douglas Karr

Douglas Karr is a fractional Chief Marketing Officer specializing in SaaS and AI companies, where he helps scale marketing operations, drive demand generation, and implement AI-powered strategies. He is the founder and publisher of Martech Zone, a leading publication in marketing technology, and a trusted advisor to startups and enterprises alike. With a track record spanning more than $5 billion in MarTech acquisitions and investments, Douglas has led go-to-market strategy, brand positioning, and digital transformation initiatives for companies ranging from early-stage startups to global tech leaders like Dell, GoDaddy, Salesforce, Oracle, and Adobe. A published author of Corporate Blogging for Dummies and contributor to The Better Business Book, Douglas is also a recognized speaker, curriculum developer, and Forbes contributor. A U.S. Navy veteran, he combines strategic leadership with hands-on execution to help organizations achieve measurable growth.

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