Mobile and Tablet Marketing

TapSense: A Complete Guide to Mobile Marketing for 2014

With the explosion of affordable smartphones on the market and inexpensive data packages, I’m not sure another strategy has risen as quickly as mobile marketing. Unfortunately, it’s also a strategy that hasn’t been adopted as quickly as its growth and popularity. If your company hasn’t deployed a mobile marketing strategy, the good news is that best practices were still being established.

TapSense has put out a fantastic guide to mobile marketing. It’s a combination of their own efforts, as well as work from some influential authorities in the mobile marketing industry. Their goal was to create a collective guide of the newest, brightest, and most actionable ideas affecting the mobile ad space. If you’re looking at deploying a mobile application, the guide is especially helpful – walking you through the decision-making process all the way through to promotion.

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Some of the new mobile technologies that are rising in popularity are real-time bidding (RTB), new mobile ad formats – including 5-second mobile video spots, and Facebook Exchange – which will be dominating the mobile ad space. In addition, the guide delves into topics such as:

  • Why Mobile Marketers Should Focus on Smartphone Apps
  • Tips to Maximize Marketing Across Free Channels
  • A Guide to the Mobile Marketing KPIs That Your Boss Cares About
  • Four Reasons Why Mobile Marketers Need Unbiased 3rd Party Marketing Measurement

TapSense is a mobile marketing platform that provides unbiased third party measurement across free and paid channels. Through a single dashboard, marketers can manage and optimize mobile campaigns across hundreds of publishers. Over 100 customers have succeeded with TapSense, including: Fab, Redfin, Trulia, Expedia, Viator, Amazon and eBay.

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