Mobile Marketing and Advertising

This infographic was put together by the folks at Microsoft Tag. Did you know that a third of Facebook’s users are accessing it via mobile? Or that 200 million YouTube videos are viewed via mobile? Or that, on average, we spend 2.7 hours a day on mobile devices… with 91% of the activity being social?

In case you weren’t aware of the differences between Tag and a QR Code, here they are according to the Microsoft Tag site:

• Microsoft Tag is a mobile 2D barcode that lets you seamlessly connect your offline materials to the digital world. Engage your customers in the moment using their mobile phones.
• Tag vs. QR: Unlike QR, Tag is an end to end barcoding solution that creates customizable codes, uses a single Reader for a consistent end customer experience and delivers robust reporting.
• Report & Measure: Tag has built-in metrics allowing you to measure the effectiveness of your offline materials. View where and when your Tags are being scanned – for free.
• Report & Measure: Tag has built-in metrics allowing you to measure the effectiveness of your offline materials. View where and when your Tags are being scanned – for free.
• Agile: Tag’s dynamic technology lets businesses change campaigns at any time, enabling companies to react and evolve in real-time and deliver the most powerful outcomes.